With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered.1. The furthest […]
One of the biggest misconceptions that website owners have is to think that their site holds little interest or value to a hacker. That, however, is not the case. Every website hacked is an opportunity for a cybercriminal outfit to carry out a multitude of nefarious activities. While some are obvious, such as taking the […]
Customer satisfaction is an integral part of a successful business; however, while most businesses focus their efforts on external customers, there are also real benefits to be gained by improving the satisfaction of internal customers. Here we’ll look at why it’s important to establish an equilibrium that benefits both internal and external customers.What’s the difference […]